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An exciting and relevant subject line is your first priority. Next, you should use an eye-catching header and descriptive headline to entice and inform your customer. Try to imagine what motivates guests to attend an event like yours and then create your invite based on that. Don't sell the champagne, sell the bubbles. Timing is everything. Don't send a party invitation on a Monday morning. After lunch on Wednesday is smarter. Track your emails so you can see who is reading and clicking.